The Benefits of Using Paragon's Price Analysis Button for Listing Prices.
Agents can use the Price Analysis Button to assess the price of a listing by examining the Potential Buyers and any AVMs that are accessible.
The Price Analysis Button can be found on any saved Full, Partial, or Subject Property Listing on the listing maintenance screen.
You can get to this screen by pulling up Agent Full Detail -> More Button -> Maintain Listing. Once you bring up your listing, you can find the button here:
By utilizing this functionality, an agent has the ability to click on the Price Analysis Button and examine the current price and Potential Buyers. Additionally, the agent can input a new price into the interactive widget and click the recalculate buyers button to gauge the impact of the price alteration on Potential Buyers.
This is a great tool to use when helping your sellers decide on a selling price, or maybe motivate a potential buyer to sell their home.
NOTE: The Potential Buyers Number is based on all saved search notifications setup in WVMLS Paragon whose search criteria match that particular listing.
TIP: If you see "0" Potential Buyers, that means there were no contacts with criteria that match your listing, or your listing price may be higher than all contacts price criteria.
Watch the following video (2:52 mins) to learn more.
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