The Power of Source Data: Why Your Local Agent Sees the Market Before the Internet Does

Host: Welcome to Market Matters with WVMLS, where we get real about real estate in the Willamette Valley. I'm Dave Pautsch of RE/MAX Integrity. Our local Willamette Valley Multiple Listing Service, or WVMLS, is a powerful but often misunderstood resource. It’s the centralized marketplace bringing buyers and sellers together since 1949.

Today we start a new series on what every real estate buyer needs to know, starting with how WVMLS makes the market work specifically for buyers. In our last series, you learned that for buyers, your WVMLS member broker is a crucial ally because thousands of real estate sites feature secondhand property data. These portal sites thrive on content, and some optimize hit count over accuracy.

If a home goes off-market, these sites have up to 24 hours to update the property. If data is wrong, it can take days to correct. For WVMLS, listings aren’t content, they're source data. So if a home sells or has a price change, it’s updated on our site first. Only your local MLS brings together real-time, standardized, and verified listings from hundreds of local brokerages, all collected into one fair and transparent platform.

Your WVMLS agent can give you the Collaboration Center right on your phone, our up-to-the-minute listing site with curated search results and real-time alerts. Your agent also has access to MLS-only homes, ones you won’t find on those portals yet, the edge every buyer needs.

WVMLS data provides everything that happens in your deal, from the statistics to help you understand pricing and incentives, sales data to help navigate concessions, and their MLS market knowledge to guide you in shaping the winning offer. Clearly, the WVMLS isn’t just for agents; it’s how your agent makes the market work for you.

Thanks for joining us for Market Matters with WVMLS, where we get real about real estate in the Willamette Valley. I'm Dave Pautsch of RE/MAX Integrity. We’ll be back next week in the noon hour with more information on how WVMLS makes the market work for buyers.

Until then, learn more at wvmls.com.