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Reverse prospecting is a very useful tool in Paragon Connect. Here is how it works:

  • Listing agents can see counts of all contact matches, but never the identity of the contact. They will see that contact's associated member's contact information so they can reach out.

  • If you are contacted about a reverse prospect either via email the Prospect ID # will be supplied, type that into the Power Search in Paragon Connect to see which contact it relates to. If the member reaching out to you does so by phone, you'll need to ask for the Prospect ID # from them to verify which client they are contacting about.


Reverse Prospecting in Paragon Connect is automatically turned on, if you don't want your contacts/clients to appear in Reverse Prospecting results then turn "Use Reverse Prospecting" off in your Paragon Connect settings (pictured below).

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You can find the Reverse Prospecting report for Paragon Connect right within the Published Listing module in Listing Maintenance! This feature lets you prospect on listings you manage with ease. Simply access it as a quick-link action in your overflow menu. Accessed by clicking the three dots stacked on top of each other vertically.

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When accessed the Reverse Prospecting allows you to see what contacts are in WVMLS that have matched with your listing. This will also allow you the ability to contact the member whose contact matched with your listing.

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If you have any questions about these Reverse Prospecting please email us at support@wvmls.com.

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When viewing a full detail within Paragon Professional, you may have noticed some small icons below the primary image. These have been nicknamed 'skittles' here at WVMLS, and they are quick shortcuts to useful information! Some skittles may not appear if there is no corresponding information available, such as the Open House skittle if no Open Houses are scheduled.


Here is a list of the icons and what they do:


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Map - Brings up a map with the property location pinned.

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Associated Documents - Takes you to the associated documents for this listing.

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History - Brings up the Property History Detail showing prior listings associated with the property as well as status changes.

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Tax - Takes you to the property's tax records on CRS Tax Data.

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Supra Keybox Settings Report - Takes you to this report if a lockbox has been assigned to the listing.

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Walk Score - Takes you to the property's Walk Score with the location pinned.

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Zipforms: Start A Transaction - Takes you to Zipforms to start a transaction with this listing. (Must be signed into Zipforms on your browser for this integration to function correctly).

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RPR Property Details - Takes you to the Property Details for this Property on RPR.

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Open House - Takes you to information regarding upcoming Open Houses for this listing.

As part of Willamette Valley MLS, you gain access to the MLS Tax Suite, powered by CRS Data (also referred to as CRS Tax Data). This powerful tool allows you to search statewide property records, create Comparative Market Analyses (CMAs), and prospect for potential clients.


To get started with CRS Tax Data, sign in to Paragon Professional, and click "Tax" in the main menu at top, and "CRS Data: Tax Search" from the dropdown menu:

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The first time you access CRS Tax Data, you will be presented with a End User License Agreement (EULA). Read through it and accept the terms to access the platform, or decline if you do not agree:

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If you accept, you will be directed into CRS Tax Data, where you can begin searching for property records:

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Note: There is no separate login credentials for CRS Tax Data you will always need to login to Paragon first to access the platform.


Want to learn even more? Check out the CRS Tax Data: Property Records and More! class either on-demand at WVMLS U or register for the next class on the Class Calendar.

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